From design to production
O-I collaborated intensely with Remia to overcome the technical challenges of the initial jar design. To stand out even better on the shelves, Remia chose a special design, reflecting not only the mayonnaise’s authentic origins but also its strong personality. “Because of the technical details of the design, our specific requirements and the tight deadline O-I was the only party able to manufacture the jar,” confirms Marcos Garcia.
“We integrated several differentiating elements in the design of the glass jar to create a striking, powerful and yet refined look,” explains Marcos Garcia. “We chose the classic wide neck for usability and emphasized the authentic nature by using the ‘old-style’ screw cap. Finally, we introduced angular shapes at the transition from the jar to the neck and base of the jar to give it a strong shelf presence," Garcia continues.
Marty Wijnen, Segment Manager Food & NAB at O-I Benelux: “To make Remia’s design concepts also technically feasible, we made slight adjustments to the jar. Thanks to our extensive expertise and creativity, our designers were able to make the necessary changes and to remain as close as possible to the original look and feel of the mayonnaise jar."
Through the combination of their unique flavours - such as Rosemary Seasalt, Black Truffle and Garlic Sriracha - and the authentic, striking packaging design, the Remia brand really stands out among the large selection of mayonnaises on store shelves in the Netherlands.
As a leading producer of sauces and fats Remia has an important role in the food industry. Some sensational marketing campaigns, product and packaging innovations have transformed Remia into a strong brand. The secret of Remia’s success is their deep-rooted entrepreneur’s mentality, seen in their independence, pragmatic approach and the continued innovation with which market evolution is anticipated.
Remia is a dynamic family company, where over 400 employees set to work each day making the best products. For years they have been producing a wide range of sauces, margarines and fats in Den Dolder. There, in the sauce capital of the Netherlands, products are made to serve the daily demand of consumers, food service and industrial users in the Netherlands and the rest of the world.